How to create a new customer in Paddle from new emails in Gmail

Relay.app is an automation tool that lets you automate actions across Gmail, Paddle, and many other apps. In this guide, we'll show you how to automatically run the “get or create customer” action in Paddle for each email received in Gmail using Relay.app.
Gmail logoGmail > Paddle
Trigger
Last triggered
Gmail logoEmail received
Paddle logoGet or create customer
1

Set the Gmail trigger as "Email received"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Email received" under Gmail. Then, select the relevant details. This will allow your playbook to automatically detect the new email received in Gmail and initiate necessary actions.

If this is your first time using a Gmail integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer for each email received in Gmail.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to each specific email received in Gmail by creating a new customer for the sender in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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