How to create a new customer in Paddle for a new subscriber in Stripe

Relay.app is an automation tool that lets you automate actions across Paddle, Stripe, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the PaddleGet or create customer” action for each StripeSubscription created” event.
Stripe logoStripe > Paddle
Trigger
Last triggered
Stripe logoSubscription created
Paddle logoGet or create customer
1

Set the Stripe trigger as "Subscription created"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

To set up this playbook, click "Add trigger" and then select "Subscription created" under Stripe. This will allow your playbook to automatically detect each newly created subscription in Stripe and initiate necessary actions.

If this is your first time using a Stripe integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle when a new subscription has been created in Stripe.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to each newly created subscription in Stripe by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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