The AI Agent Workshop: How to Build a 1-person PLG Team

Hosted by Jacob Bank and Wes Bush

1 hour

Virtual (Zoom)

What you'll learn

How AI agents are reshaping Product-Led Growth: - Why PLG no longer requires large teams - How agents replace manual growth workflows - Where humans still matter (and where they don’t) The highest-leverage AI agent use cases you can deploy today: - Agents for onboarding, activation, retention, monetization, and expansion - What’s realistic right now vs. what’s still experimental - Which agent ideas are worth ignoring How to connect agents to your product experience: - Feeding agents real product context and user behavior - Using agents inside the product — not just behind the scenes - Avoiding the “automation without impact” trap How to operate PLG as a solo operator: - What a 1-person PLG system actually looks like - How to prioritize agents by ROI - How to scale impact without scaling headcount

Why this topic matters

Most SaaS teams assume PLG requires a full growth squad, endless experiments, complex tooling, and months of setup. That used to be true—but AI agents are changing the game. Many teams still build disconnected or low-impact automations; this session focuses on agent-powered systems that shorten time-to-value, remove manual growth work, and adapt the product experience in real time to drive revenue.